Friday Headlines
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Learning About Cadbury's Marketing Machine
03 December 2021
On Monday 29 November, Year 11 had the amazing opportunity to go to Bournville to visit the renowned Cadbury World where the students were given an educational talk on Marketing.
Year 11 learned about the Product Life Cycle, Shrinkflation, Branding, and the Marketing Mix. After that, the girls were lucky enough to take part in a marvellous tour of Cadbury World where they were given the chance to temper and taste Cadbury's very own chocolate. In the afternoon, we had a 4D experience. The Cadbury shop was definitely the girl’s favourite way to end the wonderful trip!
Hazar Al-Saidi and Stephanie Kail
